PRIVACY POLICY

1. Information We Collect

We may collect the following types of information when you use this Site:

• Contact information you provide through forms, such as your name, email address, phone number, and mailing or property address, when you request a home valuation, download a guide, subscribe to our newsletter, or reach out with a question.

• Property and search preferences, such as the type of home, neighborhood, or price range you're interested in, if you share this with us.

• Usage data, collected automatically through cookies and analytics tools, such as pages visited, time spent on the Site, and general location (city or region) based on IP address.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide the real estate services you request

• Send you requested resources, such as home buying or selling guides

• Follow up with relevant listings, market updates, or neighborhood information

• Send newsletters or marketing emails, where you have consented to receive them

• Improve the Site's content, design, and functionality

• Comply with legal and regulatory obligations, including those under the Real Estate Council of Alberta (RECA)

3. Email Communications and Consent

If you sign up for our newsletter or submit a contact form, you consent to receive email communications from us related to real estate services in Central Alberta. All marketing emails comply with Canada's Anti-Spam Legislation (CASL) and include an unsubscribe link. You can withdraw your consent and unsubscribe at any time.

4. Cookies and Analytics

This Site may use cookies and third-party analytics tools (such as Google Analytics) to understand how visitors use the Site and to improve your experience. You can disable cookies through your browser settings, though some features of the Site may not function properly without them.

5. Third-Party Service Providers

We may share your information with trusted third-party service providers who help us operate the Site and manage client relationships, including our website hosting platform, email marketing provider, and customer relationship management (CRM) system. These providers only access the information needed to perform their services and are not permitted to use it for any other purpose.

We do not sell your personal information to third parties.

6. MLS® and Listing Data

Where property listing data is displayed on this Site, it may be sourced from the MLS® system and is subject to the terms and copyright of the applicable real estate board. This data is provided for informational purposes and its accuracy is not guaranteed by us.

​